Inspiring Clients: Mother's Day Marketing On-Point

Take a minute (or a whole day) to honor Mom this weekend! The countdown to Mother's Day begins and our eCommerce Retail clients have some great gifts that we know Mom will love! Here are our top picks.

KLIK Footwear
A night on the town can be few and far between for a busy mom. Why make it uncomfortable with a restricting pair of heels? The Bekki from KLIK Footwear is stylish and comfortable. Use code KLIKMOM for $25 towards your next purchase.
Shop KLIK Footwear

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ADORE Jewelry
The simple and elegant silhouette of the baguette bar ring makes this the perfect addition for everyday wear. Your mom will love pairing this with her existing jewelry or wearing it on its own. Sign up and save 20% off your first purchase. Shop Adore

TRADE
This Freedom Pouch from Trade by Gina La Morte is a gift that gives back. In the creation of all of their products, all of their labor is fair trade, made in the USA, right here in NYC, supporting single mothers, abused and trafficked victims and true industry artisans that handcraft our products locally. Shop Trade

THE FLEXX
The Sneak Name sneaker from The Flexx is perfect for the mom who doesn’t have time for laces. She needs to go and look great. Comfortable, stylish, easy.  Shop Nordstrom.com

Inspiring Clients: People.com Features Madison Street Bakehouse

I met Shareena Casterline, founder of Madison Street Bakehouse for the first time at a little coffee shop in midtown. It was our first "business" meeting and she was overflowing with energy and ideas about her new company. Not only did her Maddy cookies taste good but they were simply beautiful, hand-made with her passion for life and baking. I instantly knew she would take this dream and turn it into a real business. Fast forward a little over a year and today she is featured on the first episode of AMERICAN DOERS, a new 12-part video series on People.com featuring original thinkers, innovators, craftspeople, risk-takers and artisans across the United States. Read more about her inspiring story and watch her episode from People.com. DRP Design congratulates Shareena on her well deserved and hard earned success.


"Given up by her biological parents when she was 3, the baker was shuffled from group homes to foster care. At 10 years old she found a home with the Casterline family in Denver, Colorado and was Inspired by her father, Larry Casterline, who catered in his spare time."

“As a toddler, I would pretend I owned a bakery in Paris or New York,” she says. “Never in my wildest fantasy did I think it would happen.”

"After graduating culinary school in 2012, a determined Casterline moved to Manhattan to pursue her lifelong dream. She opened an online bakery, Madison Street Bakehouse, in 2015 and hasn’t looked back since.

She sells a single product through her e-commerce site – the “Maddy” cookie made from roasted ground almonds with notes of citrus and Madagascar vanilla. And with a steady increase of clientele (and the upcoming holidays!), Casterline expects her sales to increase exponentially.

Although Larry has since passed away, Casterline is sure her dad would be proud of her accomplishment."

“I’m just out here doing me,” she says. “I’m living my dream.”

Spotlight on Jonathan Adler: Evolving in Design and Business

Do you ever think about where you might be in 10 years or even a year from now? Does your career path or business plan follow a straight and rigid line or do you see lots of curves and changes along the way?

As a designer and business owner, I am constantly thinking about how my skill set can expand and evolve to translate into new opportunities. It is important to take a step back once in a while and question what you can possibly bring to a different business opportunity or industry.

This was my fascination with the recent news that Mattel's Fisher-Price named one of my favorite contemporary designer's, Jonathan Adler as the new Creative Director for the popular preschool brand. The partnership is focused on targeting design savvy millennial-aged parents – which are making up a larger slice of adults with children ages 0-5 in their homes. 

I have been collecting Adler's modern home pieces for the last couple of years. It was with surprise and awe that I could suddenly envision his style translating to toys and children's products. I wonder if Adler himself ever envisioned designing for children one day. 

This is the kind of thinking ahead of the curve that we as designers and business owners must evolve to. Even if it is on a smaller scale. What plans do you have for the future? DRP DESIGN would love to hear how your career or business path has changed. Let's spark some new ideas together! 

More about Jonathan Adler
Adler has 28 retail stores worldwide, an e-commerce site, and a wholesale business with over 1,000 locations worldwide. In addition to ceramic design, Jonathan Adler Enterprises has expanded to become a design brand offering decorative objects, tabletop collections, bedding, bath accessories, gifts, candles, furniture, rugs, pillows and lighting. Adler is the author of four books, My Prescription for Anti-Depressive Living and the Happy Chic Book series

In a statement to Fortune Magazine, Adler said, “Toys are the landscape of your house – they need to work well and look pretty. I’ve taken what Fisher‐Price was already brilliant at and amped it up.”