Introducing Kenneth Cole Connect

The Kenneth Cole Connect Watch, a wearable tech collection for the fashionable man and woman launched during the Spring 2015 season. Debra Lutsky was an integral team member of the new product launch, digital experience including the mobile app, website, and in-store training materials. The 360 degree campaign also included a video which played on NYC Taxi TVs and Billboards in Time Square. 

In addition to the Connect Watch Launch, Debra Lutsky managed the design and installation of several Kenneth Cole Watch shop-in-shops and media/PR events. 

Art Direction:
Kenneth Cole Productions
Debra Lutsky/DRP DESIGN
KraftWorks

Digital Development/Media Planning:
Rebel Interactive Group

Retouching:
Suozzi Studios
kennethcoletime.com

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